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AI Receptionists 101Pillar 3: Financials & ROIArticle 13 of 24

Calculating the ROI of an AI Receptionist

The Bottom Line

ROI isn't just about saving money; it's about Lead Recovery.

The Formula

ROI = (Missed Calls Recovered × Lead-to-Close Rate × Average Job Value) / Monthly AI Cost If you miss 5 calls a month and each job is worth $1,000, you are losing $5,000 in potential revenue. If the AI costs $200 and catches those 5 calls, your ROI is 2,400%.

Beyond Direct Revenue

The ROI formula above only captures direct lead recovery. Additional savings come from reduced payroll overhead, fewer missed follow-ups, and improved customer satisfaction scores that drive referral business.

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